So-called “in-app sales” have been about a year, the latest craze in the “Appeconomy,” that branch of e-commerce, thanks to the advance of the iPhone, Android & Co could last show tremendous growth rates.
Behind this are transactions that take place within an already loaded down an app. Example: You download a free game from the “App Store” by Apple. Since each developer has not cut for months of fun in the joy of the keys, he offers such as additional levels and power-ups for the character as “in-app content” on. This content is optional, costs money (usually a small amount in cents) and is normally charged to the “App Store”.
The solution kills two birds with one stone: the developers can start their work to make money, but has not scare users of its application before a possible purchase initially wants to test free of charge. For analysts, the business model “in-app sales,” the great future in the already enormously profitable market with the smartphone and tablet applications: Applications by virtue of their payment obligation could previously achieve only small audiences, downloaded suddenly a thousand times – per day . If a user excited about a game or other application, it can increase its functionality as required by “in-app purchases” always on.
